Marico Ltd

FMCG Industry

Objective

FMCG Giant- Marico were renewing their values based on their consistency, ethos and commitment towards the consumers. Our task at hand was to create an internal communication where Marico could effectively publicize the ‘values revamp’ message to their employees and other staff.

  • Challenges

    The main challenge was to create a compelling communication that could build Marico’s image of an organization that understands the importance of consumer demands/relations and employee concerns/satisfaction for its holistic progress. The story was big, from the messaging and campaign to content and designs, there was a fresh and convincing approach required.

  • Solutions

    Marico is a FMCG company that offers diverse products and solutions in health, beauty and wellness industry. Our campaign focused mainly on this aspect of diversity; the message/ look and feel had to be strong and vibrant at the same time.

    We created the logos for their newly-created values that symbolize diversity and dynamism of the brand.

    • Logo Adaptations

    • We also created a set of ‘Teasers, Revealers that built the buzz amongst the audience

    • Next up was some fun and exciting contests for the internal team - Quiz Polls

    • A bunch of other collaterals to sum up the success of the event - Award Creatives & Emailers


    Follow the link to see the creative elements