IIM-Kozhikode

Education
111%
Leads Growth
1300
Total Leads
1.7%
Paid Campaign Conversion Rate
1.5%
Emailer Campaign Conversion Rate

Objective

Generate quality leads for Executive Programme - IIM Kozhikode

  • Challenges

    • Increase leads up to 1000.

    • Only 6 months duration for lead generation.

    • Increase conversion rate for lead generation campaigns.

    • Targeting audience with limited area of India.

  • Strategy

    • Individual landing pages for weekday and weekend batches.

    • Fresh content strategy on both the landing pages.

    • Emailers and WhatsApp campaigns.